114.10.18(六) Samedi 18 Octobre 2025
An ad that appeared in thousands of Facebook
feeds this summer featured an altered video of White House press secretary Karoline
Leavitt at a regular press briefing. In it, she appeared to say Americans could
claim a $5,000 relief
check on an official government site. An arrow that then appeared
instead led to an advertiser called Get Covered Today.
Similar ads showed fabricated videos of
Sens. Bernie Sanders of Vermont and Elizabeth Warren of Massachusetts promising
similar rebates that did not exist. “This is not a gimmick,”
the impersonation of Warren says.
In fact, it was.
Even so, the company behind the ads and
others like it were among the top political advertisers on Facebook, according
to an analysis by the Tech Transparency Project.
The ads are a lucrative part
of Facebook’s advertising revenue that, the project’s researchers and
others say, has led the company to turn a blind eye to a flood of low-quality
or deceptive content, spam and in some cases outright fraud on the
platform.
“Meta is very aware of these types of scams,”
said Katie A. Paul, director of the Tech Transparency Project.
“They just didn’t care.”
In a report released Wednesday, the project
identified 63 advertisers that have by several measures employed deceptive or fraudulent practices.
They amount to roughly 1 in 5 of the platform’s top 300 spenders in
the category of political or social advertising.
Collectively they bought nearly 150,000
ads, spending almost $49 million over the past seven years, according to data in
Facebook’s ad library.
Ads from all of the 63 advertisers have
previously been removed for violating Facebook’s policies, meaning their
deceptive practices were not unknown. Meta has suspended some of them, but more
than half were able to continue posting new ads as recently as this week.
Facebook, which is owned by Meta, prohibits
advertising that uses “identified deceptive or misleading practices, including
scams to take money from people or access personal information.” It has explicit
rules against impersonations,
and it ultimately removed the video of Leavitt, though not all the others.
In a statement, the company said it
enforced its rules vigorously and would “invest building
new technical defenses” against what it called an industrywide issue. “Scammers
are relentless,”
the statement said, “and constantly evolve their tactics to try to evade
detection.”
(Steven Lee Myers)
解析版
An ad that appeared in thousands of
Facebook feeds(動態消息) this summer featured(a special article in a newspaper
or magazine, or a part of a television or radio broadcast, that deals with a
particular subject) an altered video of White House press secretary
Karoline Leavitt at a regular press briefing. In it, she appeared to say
Americans could claim a $5,000 relief check(food, money,
or services that provide help for people in need) on an official government site. An
arrow that then appeared instead led to an advertiser called Get Covered Today.
Similar ads showed fabricated
(to invent or produce something false in order to deceive someone捏造，虛構;偽造) videos of Sens. Bernie
Sanders of Vermont and Elizabeth Warren of Massachusetts promising similar rebates
(an amount of money that is returned to you, especially by the government,
for example when you have paid too much tax) that did not exist. “This is not a gimmick (something that is not serious or of real value that is used
to attract people's attention or interest temporarily, especially to make them
buy something（尤指為誘人購買而搞的）花招，把戲;（誘人購買的）華而不實的東西，金玉其外的東西),” the impersonation (the act of attempting to
deceive someone by pretending that you are another person假冒他人) of Warren says.
In fact, it was.
Even so, the company behind the ads and
others like it were among the top political advertisers on Facebook, according
to an analysis by the Tech Transparency Project.
The ads are a lucrative((especially of
a business, job, or activity) producing a lot of money（尤指生意、職位或活動）賺錢的，盈利的) part of Facebook’s advertising revenue(the
income that a government or company receives regularly（政府的）稅收，歲入;（公司的）收益) that, the project’s
researchers and others say, has led the
company to
turn a blind eye(to ignore something that you
know is wrong
視而不見；聽之任之/睜一隻眼閉一隻眼) to a flood of low-quality
or deceptive content, spam and in some cases outright(completely or immediately徹底，完全；立刻；當場) fraud(the crime of getting money by deceiving people詐騙（罪）) on the platform.
“Meta is very aware of these types of
scams,” said Katie A. Paul, director of the Tech Transparency Project.
“They just didn’t care.”
In a report released Wednesday, the project
identified 63 advertisers that have by several measures employed deceptive or fraudulent(dishonest and illegal欺騙的，欺詐的) practices. They amount to roughly 1 in 5 of the platform’s top 300 spenders (someone who spends
money花錢者，花費者)in the category of political or social advertising.
Collectively they bought nearly 150,000
ads, spending almost $49 million over the past seven years, according to data
in Facebook’s ad library.
Ads from all of the 63 advertisers have
previously been removed for violating Facebook’s policies, meaning their
deceptive practices(手法) were not unknown. Meta has suspended some of them, but more than
half were able to continue posting new ads as recently as this week.
Facebook, which is owned by Meta, prohibits
advertising that uses “identified deceptive or misleading practices(手法), including scams to take
money from people or access personal information.” It has explicit(clear and exact) rules against impersonations(the
act of attempting to deceive someone by pretending that you are another person假冒他人), and it ultimately removed the video of Leavitt, though not all the
others.
In a statement, the company said it
enforced its rules vigorously (in a way that is very forceful or
energetic充滿活力地;有力量地;精力旺盛地) and would “invest
building new technical defenses” against what it called an industrywide issue.
“Scammers are relentless
(continuing in a severe or extreme way持續嚴厲的;持續強烈的),” the statement said, “and
constantly evolve their tactics to try to evade(to avoid or
escape from someone or something逃脫，躲開；迴避，逃避)
detection.”
(Steven Lee Myers)
Proliferate /to increase a lot and suddenly
in number激增
Small businesses have proliferated in the last ten years.在過去的十年裡，小型企業大量湧現
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